From the Roasting Shack
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You Must Taste Many … to Find the Few
Tasting takes time, but the results are worth the wait.
Have you ever bought a bag of coffee only to discover that it just wasn’t very good? It is so easy to make this mistake because coffee beans come in many flavors.
So many things impact your perfect cup. The water you use, the beans you choose, the roast profile, the brew.
At Holler Roast coffee, we love a strong, rich, and not-too-bitter flavor. We love this so much, in fact, that each time one of the beans in our signature blend runs out, we go through many different beans to choose the next season’s flavor.
It starts with 10-20 beans from many different countries and ends with a perfect blend.
And the fun part is that we are always learning more. More about the craft of roasting. More about which coffee farms yield the best results. More about creating a divine experience for our customers.