It all started with a cast-iron skillet and some green beans.
If there is one thing that Nicole Sauce cared about when she moved to her rural homestead in Tennessee, it was coffee. In the early years, Nicole would schlep coffee home in her luggage when on business trips just to ensure that there would always be something tasty to brew at the Holler Homestead. Then one day, there was no more good coffee.
That was how Holler Roast Coffee came to be. It started with some green beans and a cast iron skillet. Nicole learned that not all beans are the same — and also not all roasters. She graduated through a kettle corn popper, to a self-made drum roaster.
As more people tasted and loved Holler Roast, demand exceeded the homemade roaster. After several months of seeking, Nicole decided the best technology for achieving the right flavors was a forced-air roaster. This method whisks roasting smoke away from the bean, revealing their flavor without the smokey finish.
Holler Roast Coffee delivers a quality coffee experience without the fuss. It is sourced responsibly, usually from organic farmers. It changes seasonally because small farms create small crops.
You Must Taste Many … to Find the Few
Tasting takes time, but the results are worth the wait.
Have you ever bought a bag of coffee only to discover that it just wasn’t very good? It is so easy to make this mistake because coffee beans come in many flavors.
So many things impact your perfect cup. The water you use, the beans you choose, the roast profile, the brew.
At Holler Roast coffee, we love a strong, rich, and not-too-bitter flavor. We love this so much in fact that each time one of the beans in our signature blend runs out, we go through many different beans to choose the next season’s flavor.
It starts with 10-20 beans from many different countries, and ends with a perfect blend.
And the fun part is that we are always learning more. More about the craft of roasting. More about which coffee farms yield the best results. More about creating a divine experience for our customers.