Start Your Day Right
Craft coffee for special days
– and every day
It all started with a cast-iron skillet and some green beans.
If there is one thing that Nicole Sauce cared about when she moved to her rural homestead in Tennessee, it was coffee. In the early years, Nicole would schlep coffee home in her luggage when on business trips just to ensure that there would always be something tasty to brew at the Holler Homestead. Then one day, there was no more good coffee.
That was how Holler Roast Coffee came to be. It started with some green beans and a cast iron skillet. Nicole learned that not all beans are the same — and also not all roasters. She graduated through a kettle corn popper, to a self-made drum roaster.
As more people tasted and loved Holler Roast, demand exceeded the homemade roaster. After several months of seeking, Nicole decided the best technology for achieving the right flavors was a forced-air roaster. This method whisks roasting smoke away from the bean, revealing their flavor without the smokey finish.
Holler Roast Coffee delivers a quality coffee experience without the fuss. It is sourced responsibly, usually from organic farmers. It changes seasonally because small farms create small crops.